EOTO - Inside the Mediasphere

 


    The mediasphere has severely dominated modern society within the past few years. From online influencers to whistleblowers. The media sphere has dominated headlines all over the world. Specifically, social media influencers. For this blog post, I will be talking about an essential part of the mediasphere. The mediasphere is like a container that "contains' certain aspects of media within it. Things such as mainstream media, whistleblowers, even citizen journalism are just some of the ideas that make up the mediasphere. 

    Unless you have been living under a rock, you probably know what an influencer is. Starting with those like Casey Neistat to Jake Paul and David Dobrik to teens like Charlie and Dixie D’Amelio, society has been taken over by social media personalities. Even though I mentioned all these names before, you may still be wondering, "what is an online influencer?" The website Sprout Social defines online influencers and influencer marketing as "…a type of social media marketing that uses endorsements and product mentions from influencers –individuals who have a dedicated social following and are viewed as experts within their niche”.Social media influencers are the next generation of advertising. They are even gracing the covers of high-end fashion magazines, beating out supermodels like Gigi Hadid and Kendall Jenner. Over the past five to six years, the marketing industry has been dominated by the increasing popularity of social media influencers.

    Social media influencers stem from multiple platforms. Whether it is TikTok, or Instagram, or Twitter, even Triller, social media influencers are a prominent part of society. Social media influencers hold so much power over the marketing world. Online influencers have the ability to start trends. Audiences are easily swayed because these influencers are seen as extremely relatable, so the audiences think, "Oh! This person is super cool; I want to be just like them". Many small businesses rely on the help of online influencers. They are a great way to reach a target audience and sell their product. When small businesses or businesses work with influencers to promote their product, the term for it is called brand deals. By doing brand deals, this helps to accelerate the online goals of a brand.

    When comparing the pros and cons of using an online influencer, the positives outweigh the negatives. There are many positive results that influencers can bring to the "table." The first one being trust. Online influencers have the ability and power to build trust quickly. By doing this, they are able to achieve another positive quality; online influencers are able to improve brand awareness. By doing this, these influencers help brands to enrich their content strategy, making it possible for them to reach their target audience effectively. 

    Upon doing extensive research and looking at ample evidence, it can be determined that influencer marketing works. Establishing trust is vital to being a successful influencer because that is how things get sold. When a social influencer builds up that trust with their following, their following in return follows "recommendations" of what products to buy.  


Sources:



Comments

Post a Comment

Popular posts from this blog

My Relationship With Technology

Image
     As of recently, technology has become something that most people physically cannot live without. Personally, I cannot imagine my life without it. A couple of years ago, I got all of my technology taken away. The only time I was even allowed to touch a computer was when I was at school in class or doing homework at home. My parents took away my phone for six months, and I was off social media for two years. I then realized how toxic social media was in my life that I was happier and more confident in myself without it. Before this experience, I would say that my relationship with technology was not healthy at all. Honestly, I abused it. Currently, I would say that my relationship with technology is much healthier. I now know how to use it appropriately and my limits. Especially now being in college, my phone holds my entire life within it. It has all of my banking apps, GPS, and most importantly, my calendar. When it comes to my news updates, if I didn’t have my phone to alert me t
Read more

Living In The Age Of AI

Image
     Artificial Intelligence (AI) is no longer a dream or figure of the imagination. It is real, and it is here. We may not realize it, but artificial intelligence is all around us. The video we watched in class focused on the game Go and its AI counterpart AlphaGo. AlphaGo is a computer software that plays the popular game Go. The game was very popular in China, Japan, and South Korea. Although many people believe AlphaGo is just another board game gone digital, AlphaGo really is not even a game at all. Go is not just a game; it is how you learn strategy. The process has almost a spiritual component to it. According to the video we watched in class, South Koreans say that Lee Sedol is the world’s greatest Go player. In the video attached below, you can watch Sedol attempt to beat Google’s AlphaGo software. AlphaGo's AI system was created to be unbeatable. The artificial intelligence within its program analyzes its opponent and figuring out their opponent's move before their op
Read more

Protecting Your Online Privacy

Image
       More and more, technology is slowly taking over our lives. As the years go on, technology has advanced to the point where everyday tasks can now be done with the click of a button. As human beings, our privacy is something that we expect to be kept, well, private. As technology develops, so does the risk of our information being exposed. The internet is fantastic; it makes research easy, it makes getting answers convenient.            In recent years, Facebook has come under fire for selling user information to companies. When it came down to it, Facebook began to use the invasion of our privacy as a business model. They did not care who got hurt as long as they make money. When you create a Facebook account, you are basically signing a "shrink-wrap" contract, where you are forced to adhere to Facebook's terms of service without having any power to negotiate. It is basically one big power struggle. In addition, Facebook makes it so that they now own anything you sh
Read more